Hong Kong Retail Management Association is proudly entering its 35th year in 2018. This year, the Summit has a new programme format with over 20 guest speakers, focused on a new sub-themes, tackling different topics and featuring retail leaders and experts to share their expertise.
Date / Time
15 May 2018
(Tuesday)
09:00 - 17:45
Venue
Hong Kong Convention
and Exhibition Centre

Room N101
Guest of Honor
Mrs. Carrie Lam, GBM, GBS
Chief Executive, HKSAR
Morning Session
Welcome Remarks
09:00-09:20
The Hon Mrs. Carrie Lam Cheng Yuet-ngor, GMB, GBS
The Chief Executive of HKSAR
Mr. Thomson Cheng
Chairman,
HKRMA
/
President,
Walton Brown (Hong Kong) Ltd
Session A | Global Views of Retailing
09:20 - 10:30
What's happening with retail industries around the Globe? Influential corporate leaders from worldwide, will share their current retail business models and key success factors in coping with the ever-changing consumer needs in their operating regions.

This inspirational sharing will spark off new concepts and energies to rejuvenate the retail industry of Hong Kong.
KEYNOTE SPEAKERS
Mr. Yann Bozec
President and CEO,
Coach Greater China
Synopsis
The Consumer Journey -- How Coach delivers an innovative retail experience?
Coach, a leading design house of modern luxury accessories and lifestyle collections, has undergone a successful transformation that has helped it build a stronger connection with its brand audience. Mr. Yann Bozec, President and CEO, Coach Greater China, will share his insights on the latest retail trends and how Coach enhances the customer experience in key touchpoints to appeal to a wider market, as well as how the design house leverages digital innovation to create excitement for Chinese customers.
KEYNOTE SPEAKERS
Ms. Leonie Valentine
Managing Director, Sales & Operations,
Google Hong Kong
PANEL DISCUSSION
Guest Speakers
Mr. Yann Bozec
President and CEO,

Coach Greater China
Ms. Leonie Valentine
Managing Director, Sales & Operations,
Google Hong Kong
Moderator
Ms. Janis Tam
Ex-Co Member,
HKRMA

Managing Director,
Swire Resources Ltd
Networking Break & Solutions Showcase
10:30 - 11:00
Session B | "Smart" Digital Retailing
11:00 - 12:10
How do renowned digital retailers use big data analytics and other technologies to create business environments in support of the global Smart City? Representative business leaders strong in big data analytics, social media, e-commerce or digital retail experience will share their insights and journey to success.
KEYNOTE SPEAKERS
Mr. Stephen Wong
CEO,
Asia Miles Limited
Synopsis
How Customer Insights & Stakeholder Centricity Empower Business Innovation
Nurturing customers relationships is pivotal in growing a successful business. In this age of digitalisation and automation, caring for your customers in a personal way has never been more important. Stephen will share with us the importance of collecting, analysing and ultimately using big data to deliver personalised and effortless customer experience. He will also shed lights on how Asia Miles makes use of both quantitative and qualitative data to understand customers holistically, as well as highlighting Asia Miles’ co-creation journey with customers. Stephen will also share how to leverage new technology to save time, add convenience and bring a bit of fun to customers and staff. His session will encourage your business to rethink whether you are truly, “owning” your customer in a personal way.
PANEL DISCUSSION
Guest Speakers
Mr. Stephen Wong
CEO,

Asia Miles Limited
Ms. Jan Wong
Managing Director,
Openrice Limited
Mr. Kanson Ng
Head of Central Marketing,
Maxim's Group
Moderator
Mr. Michael Lee
Managing Director,
Nielsen Hong Kong & Macau
Keynote Luncheon
The Next Phase of Social Media Development
12:20 - 14:20
Facebook will share their vision on the next phase of social media development, and how they will bring social media and their associated partners to new heights.
KEYNOTE SPEAKERS
Ms. Kitty Lun
Head of Creative Shop Greater China,
Facebook
Synopsis
Shopping Journey in the Zero Friction Future
In the future, consumer can access and create everything in her palm. Power has shifted from brands to consumers. The retail industry is no exception. Disrupted by e-commerce, brick and mortar retailers should develop a digital mindset in sync with their shoppers. By understanding shoppers’ mindset, their motives, and how they interact with information and promotional content, we can design campaigns offline and online, feeding the consumer journey every step along the way.
MODERATOR
Mr. Tom Chan
Ex-Co Member,
HKRMA

Managing Director, Commercial Group,
Hong Kong Telecommunications (HKT) Limited
Afternoon Session
Session C | Disruptors vs. Survivors
14:30 - 15:40
This plenary session will invite "disruptors", who are entrepreneurs and innovators, and "survivors", the established retailers, to pair up and "challenge" each other by exchanging ideas on management styles and latest retail market trends.
KEYNOTE SPEAKERS
Mr. Ricky Wong
Chairman,
Hong Kong Television Network Limited
Synopsis
The New Way of Retailing
Consumers are changing, their habits and behaviors are changing. Under the wave of disruptive technologies, are the retailers in Hong Kong ready to accept, and to outpace these changes? What will be the new retail model?
PANEL DISCUSSION
Mr. Brian Lo
General Manager,

Deliveroo Hong Kong
Mr. Tommy Chan
Deputy General Manager,
(Brand and Business Development),
Tai Hing Catering Group
V.S.
Ms. Catherine So
General Manager, North East Asia Region,
Brand Expedia
Mr. Steve Huen
Executive Director,

EGL Tours
Moderator
Mr. Ricky Wong
Chairman,
Hong Kong Television Network Limited
Mr. Ricky Szeto
Ex-Co Member,
HKRMA /

Executive Director,
Hung Fook Tong Holdings Limited
Networking Break & Solutions Showcase
15:40 - 16:00
Session D | Customer Engagement in New Generations
16:00 - 17:10
This session will explore changes in consumer behaviours, such as the rising spending power of millennials who attach great importance to individuality, connectivity, technology and environmental sustainability.

Speakers will also discuss how retailers can provide a complete customer journey with fully integrated omni-channels and social media marketing for new generations
KEYNOTE SPEAKERS
Mr. Paul Pi
Managing Director, Hong Kong & Taiwan,
adidas Hong Kong
Synopsis
adidas - Winning with consumers
adidas, a global leading sports brand, has been driving product innovation, retail excitement, brand campaigns, and brand activations that have driven success in Hong Kong. Mr. Paul Pi, Managing Director, adidas Hong Kong and Taiwan, will showcase the insights on drivers of winning with consumers in the sports industry in Hong Kong.
PANEL DISCUSSION
Guest Speakers
Mr. Brian Sze
General Manager,

Carousell
Ms. Amy Fok
Senior Manager,
Brand Marketing,

adidas Hong Kong
Mr. Roy Lam
Founder,

100 Most & TV Most

Moderator
Professor Lui Tai Lok
Chair Professor of Hong Kong Studies,

The Education University of Hong Kong
Closing Remarks
Mrs. Annie Yau Tse
Ex-Co Member / 35th Anniversary Celebration Steering Committee Chairman,
HKRMA
Chairman & CEO,
Tse Sui Luen Jewellery Co Ltd