Quality E-Shop Recognition | HKRMA

OBJECTIVES

Quality E-Shop Recognition Scheme, introduced by Hong Kong Retail Management Association (HKRMA) in 2017 provides a comprehensive and objective assessment covering the criteria in different scopes for e-shops in Hong Kong.  
The scheme aims at giving recognition to e-shops with different levels of qualities that can be trusted by consumers and develop industry-wide standards and best practices for online retailing in Hong Kong.






2025 TWO ASSESSMENT PLAN  - 
3 TIERS OF RECOGNITION

E-Shop who passes the 18 prerequisites without mystery shopper purchase procrument will be recognized as a 
“Quality E-Shop”
Quality E-Shop
E-Shop who passes the 18 prerequisites without mystery shopper purchase procrument will be recognized as a
“Quality E-Shop”
E-Shop who passes the 25 prerequisites with mystery shopper purchase procrument will be recognized as a 
“Quality Trusted E-Shop”
Quality Trusted E-Shop
E-Shop who passes the 25 prerequisites with mystery shopper purchase procrument will be recognized as a
“Quality Trusted E-Shop”
E-Shop passed the 25 prerequisites and attained 90% or above out of total score would be recognized as "Premium Quality Trusted E-Shop"
and eligible to join the annual award of "Top 10 Quality E-Shop Award" of that calendar year automatically without any charge
Premium Quality Trusted E-Shop
E-Shop passed the 25 prerequisites and attained 90% or above out of total score would be recognized as "Premium Quality Trusted E-Shop"
and eligible to join the annual award of "Top 10 Quality E-Shop Award" of that calendar year automatically without any charge



SCHEME FEATURES

Providing standardized benchmarking criteria and independent assessment report
Well Recognized Organizer
Providing standardized benchmarking criteria and independent assessment report
Participating e-shops, who have joined the "All-round Assessment", will enter “Top 10 Quality Trusted E-Shop Award” automatically without any extra cost.
Top 10 Quality Trusted E-Shop Award
Participating e-shops, who have joined the "All-round Assessment", will enter “Top 10 Quality Trusted E-Shop Award” automatically without any extra cost.
Participating brands who pass this one-off assessment will be awarded for a 12-month recognition to recognize the trusted online shoppping experience in good quality.
To raise consumers' confidence in your e-shop
Participating brands who pass this one-off assessment will be awarded for a 12-month recognition to recognize the trusted online shoppping experience in good quality.



Top 10 Quality Trusted E-Shop Award


Top 10 Quality Trusted E-Shop Award aim to recognize e-shops with best online 

customer experience.  All participating e-shops, who have joined the All-round Assessment 

of Quality E-shop Recognition Scheme in the year, will enter “Top 10 Quality Trusted E-Shop

Award" of the year automatically without any extra cost.  



Winner list of 2024 Top 10 Quality E-Shop >



REPRESENTATION

 


Recognized e-shop achieves  5 key e-shop elements of T.R.U.S.T. 


- Sustainable business
- Good reputation with good track record of sale
TRUSTWORTHINESS
- Sustainable business
- Good reputation with good track record of sale
- Deployed on a trusted hosting platform or licensed software
- Hosted in a certified data centre
RECOGNIZED HARDWARE
- Deployed on a trusted hosting platform or licensed software
- Hosted in a certified data centre
- Quality online customer experience.
- User-friendly interface with clear navigational menu
- Smooth transaction process
USER-FRIENDLY
- Quality online customer experience.
- User-friendly interface with clear navigational menu
- Smooth transaction process
- Provide PCI DSS Payment option(s)
- SSL Secure Site to protect consumers' personal information and transaction
SAFE
- Provide PCI DSS Payment option(s)
- SSL Secure Site to protect consumers' personal information and transaction

- Timeliness delivery in good condition / good manner
- Timeliness response with quality customer service
TIMELINESS
- Timeliness delivery in good condition / good manner
- Timeliness response with quality customer service



ASSESSMENT CRITERIA


Assessment criteria and mechanism are well justified by HKRMA's independent sub-committee. 




Stages of assessment include Mystery Shopper Assessment and Final Audit by HKRMA, covering the following criteria based on the framework 

of "3 Perspectives and 4 Key Qualities".




3 PERSPECTIVES

OPERATOR'S TRUST & DEVELOPMENT
OPERATOR'S TRUST & DEVELOPMENT
CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE
CONTRACT FULFILLMENT
CONTRACT FULFILLMENT



4 KEY QUALITIES


OPERATION
OPERATION
INFORMATION
INFORMATION
SERVICE
SERVICE
SYSTEM
SYSTEM



STAGE OF ASSESSMENT


STEP 1: Complete > FREE E-Shop Health Check (not official recognition) to get your e-shop quality report; OR

Direct submit online application  and settle payment.


STEP 2: The Association will follow up with participating e-shop 

depending on the assessement plan selected  to start assessment. 


STEP 3: Receive a assessment report in 4 to 6 weeks 


STEP 4: (PASS) Get your e-shop recognition logo and certification; 

(FAIL) Submit reassessment application





Plan 1 (Standard Plan) - Quality E-Shop Recognition


Standard Plan


  • E-shop is eligible to apply for "Quality E-Shop" Recognition if 1) it has a registered domain name and provide online check-out; or 2) it runs on e-Marketplace or social media.
  • Assessment on 18 prerequisites of E-Shop’s Trust and Development including the complaint record in Consumer Council the past 12 months less than the particular percentage of the total annual online orders/ transaction
  • E-Shop who passes the 18 prerequisites will be recognized as a “Quality E-Shop".
  • E-shop who passess the assessment will be granted the recognition logo#, which will be valid for 12 months and can be used on its e-shop or promotional materials to raise consumers’ confidence. Renewal is required before the expiry date and use of expired logo is prohibited.

# The recongition logo is only applicable on the e-shop channel under assessment; the logo granted to website e-shop is not allowed to use in e-shop hosted in marketplace / social media.

Plan 2 (All-round Plan): Quality Trusted E-Shop / Premium Quality Trusted E-Shop Recognition

No Fakes Pledge

 ELIGIBLITY & APPLICATION FEE




Eligiblity

Plan 1 (Standard Plan) : Quality E-Shop Recognition

Plan 2 - All-round Plan : Quality Trusted E-Shop / Premium Quality Trusted E-Shop Recognition

Re-assessment




Agreement to Conditions

Confidentiality

Category

Withdrawal/Disqualification








Recognized Brands



ALL

  • All
  • Quality Trusted E-Shop
  • Quality E-Shop
  • SHOPLINE Quality Trusted E-Shop
3D Mats_09.2025
3D Mats_09.2025 /
3D Mats_09.2025
3D Mats_09.2025 Quality E-Shop
Able Health_04.2025
Able Health_04.2025 /
Able Health_04.2025
Able Health_04.2025 Quality E-Shop
AIKOMALL_08.2025
AIKOMALL_08.2025 /
AIKOMALL_08.2025
AIKOMALL_08.2025 Quality Trusted E-Shop
Anglo Chinese Florist Limited_04.2025
Anglo Chinese Florist Limited_04.2025 /
Anglo Chinese Florist Limited_04.2025
Anglo Chinese Florist Limited_04.2025 Quality Trusted E-Shop
Aria Audio_12.2025
Aria Audio_12.2025 /
Aria Audio_12.2025
Aria Audio_12.2025 SHOPLINE Quality Trusted E-Shop
Beauti-Creation_03.2025
Beauti-Creation_03.2025 /
Beauti-Creation_03.2025
Beauti-Creation_03.2025 Quality E-Shop
BLANCBEAUTY_12.2025
BLANCBEAUTY_12.2025 /
BLANCBEAUTY_12.2025
BLANCBEAUTY_12.2025 SHOPLINE Quality Trusted E-Shop
Brilliant Channel_03.2025
Brilliant Channel_03.2025 /
Brilliant Channel_03.2025
Brilliant Channel_03.2025 Quality Trusted E-Shop
C LIVE ONLINE LIMITED_05.2025
C LIVE ONLINE LIMITED_05.2025 /
C LIVE ONLINE LIMITED_05.2025
C LIVE ONLINE LIMITED_05.2025 Quality Trusted E-Shop
Catalog_04.2025
Catalog_04.2025 /
Catalog_04.2025
Catalog_04.2025 Quality Trusted E-Shop
CATALO_04.2025
CATALO_04.2025 /
CATALO_04.2025
CATALO_04.2025 Quality Trusted E-Shop
CEO house_12.2025
CEO house_12.2025 /
CEO house_12.2025
CEO house_12.2025 SHOPLINE Quality Trusted E-Shop
CFSC Online Shop_12.2025
CFSC Online Shop_12.2025 /
CFSC Online Shop_12.2025
CFSC Online Shop_12.2025 SHOPLINE Quality Trusted E-Shop
China Mobile HK_04.2025
China Mobile HK_04.2025 /
China Mobile HK_04.2025
China Mobile HK_04.2025 Quality Trusted E-Shop
citysuper_04.2025
citysuper_04.2025 /
citysuper_04.2025
citysuper_04.2025 Quality Trusted E-Shop
CL Mall_12.2025
CL Mall_12.2025 /
CL Mall_12.2025
CL Mall_12.2025 SHOPLINE Quality Trusted E-Shop
Columbia Online Store Hong Kong_08.2025
Columbia Online Store Hong Kong_08.2025 /
Comical Kids Land_03.2025
Comical Kids Land_03.2025 /
Comical Kids Land_03.2025
Comical Kids Land_03.2025 Quality E-Shop
CROCS_04.2025
CROCS_04.2025 /
CROCS_04.2025
CROCS_04.2025 Quality Trusted E-Shop
Crystal Cava_08.2025
Crystal Cava_08.2025 /
Crystal Cava_08.2025
Crystal Cava_08.2025 Quality E-Shop
DCH Living_10.2025
DCH Living_10.2025 /
DCH Living_10.2025
DCH Living_10.2025 Quality Trusted E-Shop
Diamond Price_05.2025
Diamond Price_05.2025 /
Diamond Price_05.2025
Diamond Price_05.2025 Quality E-Shop
Eco Ring eShop_03.2025
Eco Ring eShop_03.2025 /
Eco Ring eShop_03.2025
Eco Ring eShop_03.2025 Quality Trusted E-Shop
ElecBoy_08.2025
ElecBoy_08.2025 /
ElecBoy_08.2025
ElecBoy_08.2025 Quality Trusted E-Shop
ESDlife_04.2025
ESDlife_04.2025 /
ESDlife_04.2025
ESDlife_04.2025 Quality Trusted E-Shop
Fluid X_08.2025
Fluid X_08.2025 /
Fluid X_08.2025
Fluid X_08.2025 Quality Trusted E-Shop
FORTRESS_04.2025
FORTRESS_04.2025 /
FORTRESS_04.2025
FORTRESS_04.2025 Quality Trusted E-Shop
G-NiiB_12.2025
G-NiiB_12.2025 /
G-NiiB_12.2025
G-NiiB_12.2025 SHOPLINE Quality Trusted E-Shop
Garden Gallery_03.2025
Garden Gallery_03.2025 /
Garden Gallery_03.2025
Garden Gallery_03.2025 Quality E-Shop
Gbabies_12.2024
Gbabies_12.2024 /
Gbabies_12.2024
Gbabies_12.2024 Quality Trusted E-Shop
GO WILD Mall 網上商店_08.2025
GO WILD Mall 網上商店_08.2025 /
GO WILD Mall 網上商店_08.2025
GO WILD Mall 網上商店_08.2025 Quality Trusted E-Shop
Gopopstation_10.2025
Gopopstation_10.2025 /
Gopopstation_10.2025
Gopopstation_10.2025 Quality Trusted E-Shop
Hang Cheong Loong_08.2025
Hang Cheong Loong_08.2025 /
Hang Cheong Loong_08.2025
Hang Cheong Loong_08.2025 Quality Trusted E-Shop
HBF Store_03.2025
HBF Store_03.2025 /
HBF Store_03.2025
HBF Store_03.2025 Quality Trusted E-Shop
Healtheries_11.2025
Healtheries_11.2025 /
Healtheries_11.2025
Healtheries_11.2025 Quality E-Shop
Hong Kong Electrical Material Outlet_03.2025
Hong Kong Electrical Material Outlet_03.2025 /
i MOBILE_08.2025
i MOBILE_08.2025 /
i MOBILE_08.2025
i MOBILE_08.2025 Quality E-Shop
Jebsen Wines and Spirits_12.2024
Jebsen Wines and Spirits_12.2024 /
Jebsen Wines and Spirits_12.2024
Jebsen Wines and Spirits_12.2024 Quality Trusted E-Shop
JHCESHOP_03.2025
JHCESHOP_03.2025 /
JHCESHOP_03.2025
JHCESHOP_03.2025 Quality Trusted E-Shop
KEIZA_04.2025
KEIZA_04.2025 /
KEIZA_04.2025
KEIZA_04.2025 Quality E-Shop
kingsway beauty_05.2025
kingsway beauty_05.2025 /
kingsway beauty_05.2025
kingsway beauty_05.2025 Quality Trusted E-Shop
Kuk Fa Chi_06.2025
Kuk Fa Chi_06.2025 /
Kuk Fa Chi_06.2025
Kuk Fa Chi_06.2025 Quality E-Shop
L-Mart (11.2025)
L-Mart (11.2025) /
L-Mart (11.2025)
L-Mart (11.2025) Quality E-Shop
Lemon Fashion Online_03.2025
Lemon Fashion Online_03.2025 /
Let's Go Audio_12.2025
Let's Go Audio_12.2025 /
Let's Go Audio_12.2025
Let's Go Audio_12.2025 SHOPLINE Quality Trusted E-Shop
LEXY_03.2025
LEXY_03.2025 /
LEXY_03.2025
LEXY_03.2025 Quality Trusted E-Shop
LOG-ON_04.2025
LOG-ON_04.2025 /
LOG-ON_04.2025
LOG-ON_04.2025 Quality Trusted E-Shop
Mannings_10.2025
Mannings_10.2025 /
Mannings_10.2025
Mannings_10.2025 Quality Trusted E-Shop
MarathonSports_04.2025
MarathonSports_04.2025 /
MarathonSports_04.2025
MarathonSports_04.2025 Quality Trusted E-Shop
MART@HERE_08.2025
MART@HERE_08.2025 /
MART@HERE_08.2025
MART@HERE_08.2025 Quality Trusted E-Shop
May I Keep Young_12.2025
May I Keep Young_12.2025 /
May I Keep Young_12.2025
May I Keep Young_12.2025 SHOPLINE Quality Trusted E-Shop
Meiriki Japan_08.2025
Meiriki Japan_08.2025 /
Meiriki Japan_08.2025
Meiriki Japan_08.2025 Quality Trusted E-Shop
MELALEUCA OF ASIA, LTD. CO._03.2025
MELALEUCA OF ASIA, LTD. CO._03.2025 /
Miera Online Shop_09.2025
Miera Online Shop_09.2025 /
Miera Online Shop_09.2025
Miera Online Shop_09.2025 Quality E-Shop
miscrystalhk_12.2025
miscrystalhk_12.2025 /
miscrystalhk_12.2025
miscrystalhk_12.2025 SHOPLINE Quality Trusted E-Shop
Mixx Collection_12.2025
Mixx Collection_12.2025 /
Mixx Collection_12.2025
Mixx Collection_12.2025 SHOPLINE Quality Trusted E-Shop
Mothercare_04.2025
Mothercare_04.2025 /
Mothercare_04.2025
Mothercare_04.2025 Quality Trusted E-Shop
MW Beauty_03.2025
MW Beauty_03.2025 /
MW Beauty_03.2025
MW Beauty_03.2025 Quality Trusted E-Shop
My Little Korner_03.2025
My Little Korner_03.2025 /
My Little Korner_03.2025
My Little Korner_03.2025 Quality E-Shop
My Smile_03.2025
My Smile_03.2025 /
My Smile_03.2025
My Smile_03.2025 Quality E-Shop
oGreen.hk_02.2025
oGreen.hk_02.2025 /
oGreen.hk_02.2025
oGreen.hk_02.2025 Quality Trusted E-Shop
OHLA! Luxury_11.2025
OHLA! Luxury_11.2025 /
OHLA! Luxury_11.2025
OHLA! Luxury_11.2025 Quality E-Shop
OLENS_04.2025
OLENS_04.2025 /
OLENS_04.2025
OLENS_04.2025 Quality Trusted E-Shop
Online Fashion Skincare_04.2025
Online Fashion Skincare_04.2025 /
Online Fashion Skincare_04.2025
Online Fashion Skincare_04.2025 Quality Trusted E-Shop
Optical 88 Limited_05.2025
Optical 88 Limited_05.2025 /
Optical 88 Limited_05.2025
Optical 88 Limited_05.2025 Quality Trusted E-Shop
Oriental Watch Company Online Store_05.2025
Oriental Watch Company Online Store_05.2025 /
Ozakka_03.2025
Ozakka_03.2025 /
Ozakka_03.2025
Ozakka_03.2025 Quality Trusted E-Shop
Pearl Garden_06.2025
Pearl Garden_06.2025 /
Pearl Garden_06.2025
Pearl Garden_06.2025 Quality E-Shop
PINKICON_04.2025
PINKICON_04.2025 /
PINKICON_04.2025
PINKICON_04.2025 Quality Trusted E-Shop
PLS Online Store_06.2025
PLS Online Store_06.2025 /
PLS Online Store_06.2025
PLS Online Store_06.2025 Quality E-Shop
PP Parents Club_06.2025
PP Parents Club_06.2025 /
PP Parents Club_06.2025
PP Parents Club_06.2025 Quality Trusted E-Shop
Pricerite_10.2025
Pricerite_10.2025 /
Pricerite_10.2025
Pricerite_10.2025 Quality Trusted E-Shop
Sa Sa Dot Com_04.2025
Sa Sa Dot Com_04.2025 /
Sa Sa Dot Com_04.2025
Sa Sa Dot Com_04.2025 Quality Trusted E-Shop
senimart_04.2025
senimart_04.2025 /
senimart_04.2025
senimart_04.2025 Quality Trusted E-Shop
Sincere online store_08.2025
Sincere online store_08.2025 /
Sincere online store_08.2025
Sincere online store_08.2025 Quality Trusted E-Shop
SINOMAX_10.2025
SINOMAX_10.2025 /
SINOMAX_10.2025
SINOMAX_10.2025 Quality Trusted E-Shop
SKECHERS_10.2025
SKECHERS_10.2025 /
SKECHERS_10.2025
SKECHERS_10.2025 Quality Trusted E-Shop
SmarTone Online Store_10.2025
SmarTone Online Store_10.2025 /
SmarTone Online Store_10.2025
SmarTone Online Store_10.2025 Quality Trusted E-Shop
Spot On Dealz_11.2025
Spot On Dealz_11.2025 /
Spot On Dealz_11.2025
Spot On Dealz_11.2025 Quality E-Shop
StarPetHK_12.2025
StarPetHK_12.2025 /
StarPetHK_12.2025
StarPetHK_12.2025 SHOPLINE Quality Trusted E-Shop
StrawberryNet_03.2025
StrawberryNet_03.2025 /
StrawberryNet_03.2025
StrawberryNet_03.2025 Quality Trusted E-Shop
stylekiki.com_12.2025
stylekiki.com_12.2025 /
stylekiki.com_12.2025
stylekiki.com_12.2025 SHOPLINE Quality Trusted E-Shop
Stylevana_03.2025
Stylevana_03.2025 /
Stylevana_03.2025
Stylevana_03.2025 Quality E-Shop
Supreme Co_11.2025
Supreme Co_11.2025 /
Supreme Co_11.2025
Supreme Co_11.2025 Quality E-Shop
TOYC_03.2025
TOYC_03.2025 /
TOYC_03.2025
TOYC_03.2025 Quality E-Shop
TOYSRUS_04.2025
TOYSRUS_04.2025 /
TOYSRUS_04.2025
TOYSRUS_04.2025 Quality Trusted E-Shop
Tsukimi Japan_03.2025
Tsukimi Japan_03.2025 /
Tsukimi Japan_03.2025
Tsukimi Japan_03.2025 Quality E-Shop
Usko Optical_08.2025
Usko Optical_08.2025 /
Usko Optical_08.2025
Usko Optical_08.2025 Quality Trusted E-Shop
VIPSTATION_03.2025
VIPSTATION_03.2025 /
VIPSTATION_03.2025
VIPSTATION_03.2025 Quality Trusted E-Shop
Watson's Wine_10.2025
Watson's Wine_10.2025 /
Watson's Wine_10.2025
Watson's Wine_10.2025 Quality Trusted E-Shop
well4shop_03.2025
well4shop_03.2025 /
well4shop_03.2025
well4shop_03.2025 Quality E-Shop
Wellshoes_03.2025
Wellshoes_03.2025 /
Wellshoes_03.2025
Wellshoes_03.2025 Quality Trusted E-Shop
Wine Option_12.2025
Wine Option_12.2025 /
Wine Option_12.2025
Wine Option_12.2025 SHOPLINE Quality Trusted E-Shop
Woodsfield (Japan)_03.2025
Woodsfield (Japan)_03.2025 /
Woodsfield (Japan)_03.2025
Woodsfield (Japan)_03.2025 Quality Trusted E-Shop
XPower_12.2025
XPower_12.2025 /
XPower_12.2025
XPower_12.2025 SHOPLINE Quality Trusted E-Shop
YUE HWA ONLINE SHOP_04.2025
YUE HWA ONLINE SHOP_04.2025 /
YUE HWA ONLINE SHOP_04.2025
YUE HWA ONLINE SHOP_04.2025 Quality Trusted E-Shop
Zeo-Sleep HK_03.2025
Zeo-Sleep HK_03.2025 /
Zeo-Sleep HK_03.2025
Zeo-Sleep HK_03.2025 Quality Trusted E-Shop
龍和堂_12.2025
龍和堂_12.2025 /
龍和堂_12.2025
龍和堂_12.2025 SHOPLINE Quality Trusted E-Shop
Fitboxx_10.2025
Fitboxx_10.2025 /
Fitboxx_10.2025
Fitboxx_10.2025 Quality Trusted E-Shop
AMA Lab Beauty_10.2025
AMA Lab Beauty_10.2025 /
AMA Lab Beauty_10.2025
AMA Lab Beauty_10.2025 Quality Trusted E-Shop
Aria Audio Ltd_10.2025
Aria Audio Ltd_10.2025 /
Aria Audio Ltd_10.2025
Aria Audio Ltd_10.2025 Quality Trusted E-Shop
Mio Skin10_2025
Mio Skin10_2025 /
Mio Skin10_2025
Mio Skin10_2025 Quality Trusted E-Shop
HAREODY HOME_10.2025
HAREODY HOME_10.2025 /
HAREODY HOME_10.2025
HAREODY HOME_10.2025 Quality Trusted E-Shop
Heep Hong Society10_2025
Heep Hong Society10_2025 /
Heep Hong Society10_2025
Heep Hong Society10_2025 Quality Trusted E-Shop
Chow Sang Sang_10.2025
Chow Sang Sang_10.2025 /
Chow Sang Sang_10.2025
Chow Sang Sang_10.2025 Quality Trusted E-Shop
Love Jewellery 10_2025
Love Jewellery 10_2025 /
Love Jewellery 10_2025
Love Jewellery 10_2025 Quality E-Shop
City Chain_10.2025
City Chain_10.2025 /
City Chain_10.2025
City Chain_10.2025 Quality Trusted E-Shop
Love HoneyBeeBee10_2025
Love HoneyBeeBee10_2025 /
Love HoneyBeeBee10_2025
Love HoneyBeeBee10_2025 Quality E-Shop
Solvil et titus_10.2025
Solvil et titus_10.2025 /
Solvil et titus_10.2025
Solvil et titus_10.2025 Quality Trusted E-Shop
Lukfook_10.2025
Lukfook_10.2025 /
Lukfook_10.2025
Lukfook_10.2025 Quality Trusted E-Shop