Service Recognition Scheme | HKRMA




SCHEME FEATURES

“HKRMA Service Recognition Scheme” is an one-off assessment on retail outlet service, which aims to

 recognize retail brands with quality service performance. Participating brands who pass the

 assessment will be awarded for Recognition Window Sticker and Certificate for 12 months.


Check out for Recognized Brands >








TWO TYPES OF RECOGNITION

Two types of recognition namely 'Quality Service Recognition' and 'Flagship Service Recognition' are available to suit retail brands with different needs

ALL-ROUNDED ASSESSMENT ON CUSTOMER JOURNEY

Comprehensive assessment covering the framework of “3 Perspectives and 7 Key Service Touch-points” of shop front customer journey.

AN ONE-OFF ASSESSMENT

This is an one-off assessment on shop service by mystery shoppers and final audit by HKRMA.
Participating brands will receive an assessment report in 4-6 weeks.

WINDOW STICKER AND CERTIFICATE

Stores will be awarded for Recognition Window Sticker and Certificate for a 12-month period, which can be used in your shops, related advertisement and promotional materials. Scheme renewal is required before the expiry date. All expired and invalid stickers are prohibited to use in shops, related advertisement and promotional materials. The recognition is the property of Hong Kong Retail Management Association.



TYPES OF RECONGITION


Quality Service Recognition (For all outlets)


  • Right for you if your brand is having a wish to get basic quality service recognition for all outlets to enhance the brand image
  • Stores must pass 15 basic service criteria
  • Mystery shoppers will randomly visit a certain ratio of the total number of shops
  • Recognition will be granted as long as all randomly selected stores pass the assessment. Recognition stickers can be displayed at all outlets


Flagship Service Recognition (For specific outlets with outstanding service)


ASSESSMENT CRITERIA

Assessment criteria are covering critical in-store service touch-points of key areas of customer experience.






SHOPPING ENVIRONMENT

(1) Staff Appearance
(2) Shopping Environment

SHOPPING EXPERIENCE ​

(3) Staff Assistance
(4) Product Knowledge & Selling Technique /
Merchandise and Facilities Display (Supermarket)
/ Food Quality (Fastfood & Restaurant)
(5) Staff Attitude & Proactiveness

COMPLETION OF SHOPPING

(6) Till Service and After-sales Service
(7) Customer Satisfaction
(8) Customer Experience Enhancement*
(9) Long-term Customer Relationship*
*For Flagship Service Recognition only


PARTICIPATION FEE



Quality Service Recognition

Flagship Service Recognition

APPLICATION

Service & E-Shop Recognition - 50% OFF For New Members
Please fill in your information to get offer details!
新會員參加HKRMA網店及服務認證可享 50% 
請填寫以下查詢表以索取優惠詳情!


TERMS & CONDITIONS


Agreement to Conditions

Confidentiality

Category

Withdrawal/Disqualification


Recognized Brands




ALL

  • All
  • Quality Service Brands
  • Flagship Service Recognition
1O1O (CTMA Centre)_09.2025
1O1O (CTMA Centre)_09.2025 /
1O1O (CTMA Centre)_09.2025
1O1O (CTMA Centre)_09.2025 Flagship Service Recognition
3DG Jewellery (MK4/TK2/MK6/TS4)_03.2025
3DG Jewellery (MK4/TK2/MK6/TS4)_03.2025 /
3DG Jewellery (MK4/TK2/MK6/TS4)_03.2025
3DG Jewellery (MK4/TK2/MK6/TS4)_03.2025 Flagship Service Recognition
3DG Jewellery_08.2025
3DG Jewellery_08.2025 /
3DG Jewellery_08.2025
3DG Jewellery_08.2025 Quality Service Brands
Apple Storage_12.2024
Apple Storage_12.2024 /
Apple Storage_12.2024
Apple Storage_12.2024 Quality Service Brands
BSH_08.2025
BSH_08.2025 /
BSH_08.2025
BSH_08.2025 Quality Service Brands
BSH_08.2025
BSH_08.2025 /
BSH_08.2025
BSH_08.2025 Quality Service Brands
Chow Tai Fook (63 shops)_09.2025
Chow Tai Fook (63 shops)_09.2025 /
Chow Tai Fook (63 shops)_09.2025
Chow Tai Fook (63 shops)_09.2025 Flagship Service Recognition
Chow Tai Fook _05.2025
Chow Tai Fook _05.2025 /
Chow Tai Fook _05.2025
Chow Tai Fook _05.2025 Quality Service Brands
Club Watch_12.2024
Club Watch_12.2024 /
Club Watch_12.2024
Club Watch_12.2024 Quality Service Brands
Cos Max_12.2024
Cos Max_12.2024 /
Cos Max_12.2024
Cos Max_12.2024 Quality Service Brands
CSL (The Wai)_09.2025
CSL (The Wai)_09.2025 /
CSL (The Wai)_09.2025
CSL (The Wai)_09.2025 Flagship Service Recognition
Diamond Asia_06.2025
Diamond Asia_06.2025 /
Diamond Asia_06.2025
Diamond Asia_06.2025 Quality Service Brands
E Lighting_08.2025
E Lighting_08.2025 /
E Lighting_08.2025
E Lighting_08.2025 Quality Service Brands
food le parc (Cheung Kong Center, Central)_07.2025
food le parc (Cheung Kong Center, Central)_07.2025 /
FORTRESS (Times Square)_04.2025
FORTRESS (Times Square)_04.2025 /
FORTRESS (Times Square)_04.2025
FORTRESS (Times Square)_04.2025 Flagship Service Recognition
Fortress_04.2025
Fortress_04.2025 /
Fortress_04.2025
Fortress_04.2025 Quality Service Brands
Good Point Food Company Limited_10.2025
Good Point Food Company Limited_10.2025 /
Gourmet_08.2024
Gourmet_08.2024 /
Gourmet_08.2024
Gourmet_08.2024 Quality Service Brands
great_07.2025
great_07.2025 /
great_07.2025
great_07.2025 Flagship Service Recognition
HKT (Chung On Street)_09.2025
HKT (Chung On Street)_09.2025 /
HKT (Chung On Street)_09.2025
HKT (Chung On Street)_09.2025 Flagship Service Recognition
Kit Shing Watch_12.2024
Kit Shing Watch_12.2024 /
Kit Shing Watch_12.2024
Kit Shing Watch_12.2024 Quality Service Brands
Legacy Artisan Limited_, K11_05.24
Legacy Artisan Limited_, K11_05.24 /
Legacy Artisan Limited_, K11_05.24
Legacy Artisan Limited_, K11_05.24 Quality Service Brands
Luk Fook Jewellery (13 shops)_09.2025
Luk Fook Jewellery (13 shops)_09.2025 /
Luk Fook Jewellery (13 shops)_09.2025
Luk Fook Jewellery (13 shops)_09.2025 Flagship Service Recognition
Luk Fook_08.2025
Luk Fook_08.2025 /
Luk Fook_08.2025
Luk Fook_08.2025 Quality Service Brands
mannings (17 shops)_09.2025
mannings (17 shops)_09.2025 /
mannings (17 shops)_09.2025
mannings (17 shops)_09.2025 Flagship Service Recognition
mannings baby (屯門V City / 大埔超級城 / 新形點)_09.2025
mannings baby (屯門V City / 大埔超級城 / 新形點)_09.2025 /
Mannings Plus_葵芳新都會廣場_09.2025
Mannings Plus_葵芳新都會廣場_09.2025 /
Mannings Plus_葵芳新都會廣場_09.2025
Mannings Plus_葵芳新都會廣場_09.2025 Flagship Service Recognition
Maraes Salon_08.2025
Maraes Salon_08.2025 /
Maraes Salon_08.2025
Maraes Salon_08.2025 Quality Service Brands
Marks & Spencer_02.2025
Marks & Spencer_02.2025 /
Marks & Spencer_02.2025
Marks & Spencer_02.2025 Quality Service Brands
McDonald's Hong Kong_08.2025
McDonald's Hong Kong_08.2025 /
McDonald's Hong Kong_08.2025
McDonald's Hong Kong_08.2025 Quality Service Brands
MELALEUCA THE WELLNESS COMPANY_03.2025
MELALEUCA THE WELLNESS COMPANY_03.2025 /
Oriental Watch _01.2025
Oriental Watch _01.2025 /
Oriental Watch _01.2025
Oriental Watch _01.2025 Quality Service Brands
Pricerite Home Limited_12.2024
Pricerite Home Limited_12.2024 /
Pricerite Home Limited_12.2024
Pricerite Home Limited_12.2024 Quality Service Brands
RedBox Storage_08.2025
RedBox Storage_08.2025 /
RedBox Storage_08.2025
RedBox Storage_08.2025 Quality Service Brands
SmarTone Mobile Communications Limited (6 Shops)_0
SmarTone Mobile Communications Limited (6 Shops)_0 /
SmarTone Mobile Communications Limited_09.2025
SmarTone Mobile Communications Limited_09.2025 /
Taste (Citygate, Tung Chung)_07.2025
Taste (Citygate, Tung Chung)_07.2025 /
Taste (Citygate, Tung Chung)_07.2025
Taste (Citygate, Tung Chung)_07.2025 Flagship Service Recognition
Taste_08.2024
Taste_08.2024 /
Taste_08.2024
Taste_08.2024 Quality Service Brands
TSL Jewellery_06.2025
TSL Jewellery_06.2025 /
TSL Jewellery_06.2025
TSL Jewellery_06.2025 Quality Service Brands
VITAE_12.2024
VITAE_12.2024 /
VITAE_12.2024
VITAE_12.2024 Quality Service Brands
Vivid Beauty_04.2025
Vivid Beauty_04.2025 /
Vivid Beauty_04.2025
Vivid Beauty_04.2025 Quality Service Brands
Watch Invest_12.2024
Watch Invest_12.2024 /
Watch Invest_12.2024
Watch Invest_12.2024 Quality Service Brands
YAOYA MALL_10.2025
YAOYA MALL_10.2025 /
YAOYA MALL_10.2025
YAOYA MALL_10.2025 Quality Service Brands
Tung Sum Tong_10.2025
Tung Sum Tong_10.2025 /
Tung Sum Tong_10.2025
Tung Sum Tong_10.2025 Quality Service Brands
ANKH_10.2025
ANKH_10.2025 /
ANKH_10.2025
ANKH_10.2025 Quality Service Brands
Bearbearluxury_10.2025
Bearbearluxury_10.2025 /
Bearbearluxury_10.2025
Bearbearluxury_10.2025 Quality Service Brands