優質網店認證 | HKRMA

計劃目標


⾹港零售管理協會 (HKRMA) 推出的「優質網店認證計劃」,為零售網店提供全⾯客觀的評估,

評審計劃級別涵蓋不同深度及闊度的評審準則計劃於分為3大認證級別,

從而認證不同等級的優質網店,以提升可靠的網店品牌形象及加強消費者網購信⼼。





2024 計劃 - 三大級別認證



計劃特色


十大信譽優網店大獎


為嘉許提供優質顧客體驗的網店,凡參加『優質網店認證計劃 - 全面評審』的網店

將自動入選該年度的『十大信譽優網店大獎』(無額外費用),得獎網店按全面評審中的總得

分排名選出。


2023 十大優網店大獎結果公佈>



代表性

 


獲認證的網店均代表達到網店五重要元素T.R.U.S.T





評審準則


評審機制及準則均由獨立籌委會制定,評審流程需經過神秘顧客評審及協會審核兩個部份。



其準則包括以下「三大範疇、四大品質」




三大範疇





四大品質




評審流程



驟 1: 提交 免費網店初步評估 (非正式認證) 以獲取您的網店初步評估報告, 或

直接提交網上申請認證 及繳交申請費用 


驟 2: 協會將會視乎網店所選擇參與的評審計劃,跟進所需資料開始進行評審


步驟 3: 於四至六個星期取得認證評審報告及結果 


步驟 4: (評審通過) 取得網店認證標籤及證書;

(評審不通過) 提交重新評審申請




計劃 1 (基本評審) - 「優網店」認證


基本評審


  • 具備已註冊域名及提供網上付款選項的網店 或 營運於電子市集或社交媒體的網店均可申請『優網店』認證
  • 評審共有 18 個網店在信譽及發展方面的基礎條件,包括在過去12個月的消費者委員會投訴記錄宗數少於每年網上訂單總數的指定百分比
  • 通過此 18 個基礎條件則可認證為『優網店』
  • 通過認證的網店可獲得有效期為12個月的認證標籤#,並可用於網店及宣傳品上以加強消費者對 貴網店的信心。認證網店必須在認證過期前提交續期,否則不可在其網店頁面、廣告及宣傳品上使用逾期的標誌
# 認證標籤只限用於通過評審的網店渠道;網頁網店通過評審所獲發的標籤不適用於電子市集 / 社交媒體網店平台



計劃2 (​進階評審): 「信譽優網店」 認證

計劃3 (全面評審): 「(卓越) 信譽優網店」 認證

正版正貨承諾


申請資格及費用




申請資格

計劃 1 (基本評審):「優網店」認證

計劃 2 (進階評審):「信譽優網店」認證

計劃 3 (全面評審):「(卓越) 信譽優網店」認證

重新評審


協議條件

資料保密

零售組別

取消申請/取消參加資格


認證品牌


全部

  • 全部
  • 信譽優網店
  • 優網店
  • SHOPLINE 信譽優網店
3D Mats_09.2025
3D Mats_09.2025 /
3D Mats_09.2025
3D Mats_09.2025 優網店
8080 Wines_12.2024
8080 Wines_12.2024 /
8080 Wines_12.2024
8080 Wines_12.2024 SHOPLINE 信譽優網店
Able Health_04.2025
Able Health_04.2025 /
AIKOMALL_08.2025
AIKOMALL_08.2025 /
AIKOMALL_08.2025
AIKOMALL_08.2025 信譽優網店
Anglo Chinese Florist Limited_04.2025
Anglo Chinese Florist Limited_04.2025 /
Aria Audio_12.2024
Aria Audio_12.2024 /
Aria Audio_12.2024
Aria Audio_12.2024 SHOPLINE 信譽優網店
Beacon Living_12.2024
Beacon Living_12.2024 /
Beacon Living_12.2024
Beacon Living_12.2024 信譽優網店
Beauti-Creation_03.2025
Beauti-Creation_03.2025 /
Beauty Club HK_12.2024
Beauty Club HK_12.2024 /
Beauty Club HK_12.2024
Beauty Club HK_12.2024 信譽優網店
BLANCBEAUTY_12.2024
BLANCBEAUTY_12.2024 /
BLANCBEAUTY_12.2024
BLANCBEAUTY_12.2024 SHOPLINE 信譽優網店
Breast Pump City_12.2024
Breast Pump City_12.2024 /
Breast Pump City_12.2024
Breast Pump City_12.2024 SHOPLINE 信譽優網店
Brilliant Channel_03.2025
Brilliant Channel_03.2025 /
Brilliant Channel_03.2025
Brilliant Channel_03.2025 信譽優網店
C LIVE ONLINE LIMITED_05.2025
C LIVE ONLINE LIMITED_05.2025 /
Catalog_04.2025
Catalog_04.2025 /
Catalog_04.2025
Catalog_04.2025 信譽優網店
CATALO_04.2025
CATALO_04.2025 /
CATALO_04.2025
CATALO_04.2025 信譽優網店
CEO house_12.2024
CEO house_12.2024 /
CEO house_12.2024
CEO house_12.2024 SHOPLINE 信譽優網店
CFSC Online Shop_12.2024
CFSC Online Shop_12.2024 /
CFSC Online Shop_12.2024
CFSC Online Shop_12.2024 SHOPLINE 信譽優網店
China Mobile HK_04.2025
China Mobile HK_04.2025 /
China Mobile HK_04.2025
China Mobile HK_04.2025 信譽優網店
citysuper_04.2025
citysuper_04.2025 /
citysuper_04.2025
citysuper_04.2025 信譽優網店
CL Mall_12.2024
CL Mall_12.2024 /
CL Mall_12.2024
CL Mall_12.2024 SHOPLINE 信譽優網店
Columbia Online Store Hong Kong_08.2025
Columbia Online Store Hong Kong_08.2025 /
Comical Kids Land_03.2025
Comical Kids Land_03.2025 /
CROCS_04.2025
CROCS_04.2025 /
CROCS_04.2025
CROCS_04.2025 信譽優網店
Crystal Cava_08.2025
Crystal Cava_08.2025 /
DCH Living_10.2025
DCH Living_10.2025 /
DCH Living_10.2025
DCH Living_10.2025 信譽優網店
Diamond Price_05.2025
Diamond Price_05.2025 /
Eco Ring eShop_03.2025
Eco Ring eShop_03.2025 /
Eco Ring eShop_03.2025
Eco Ring eShop_03.2025 信譽優網店
ElecBoy_08.2025
ElecBoy_08.2025 /
ElecBoy_08.2025
ElecBoy_08.2025 信譽優網店
ESDlife_04.2025
ESDlife_04.2025 /
ESDlife_04.2025
ESDlife_04.2025 信譽優網店
Fairwood Online Ordering_12.2024
Fairwood Online Ordering_12.2024 /
Fairytale_12.2024
Fairytale_12.2024 /
Fairytale_12.2024
Fairytale_12.2024 SHOPLINE 信譽優網店
Fluid X_08.2025
Fluid X_08.2025 /
Fluid X_08.2025
Fluid X_08.2025 信譽優網店
FORTRESS_04.2025
FORTRESS_04.2025 /
FORTRESS_04.2025
FORTRESS_04.2025 信譽優網店
G-NiiB_12.2024
G-NiiB_12.2024 /
G-NiiB_12.2024
G-NiiB_12.2024 SHOPLINE 信譽優網店
Garden Gallery_03.2025
Garden Gallery_03.2025 /
Gbabies_12.2024
Gbabies_12.2024 /
Gbabies_12.2024
Gbabies_12.2024 信譽優網店
GO WILD Mall 網上商店_08.2025
GO WILD Mall 網上商店_08.2025 /
Gopopstation_10.2025
Gopopstation_10.2025 /
Gopopstation_10.2025
Gopopstation_10.2025 信譽優網店
Hang Cheong Loong_08.2025
Hang Cheong Loong_08.2025 /
Hang Cheong Loong_08.2025
Hang Cheong Loong_08.2025 信譽優網店
HBF Store_03.2025
HBF Store_03.2025 /
HBF Store_03.2025
HBF Store_03.2025 信譽優網店
Health Express_12.2024
Health Express_12.2024 /
Health Express_12.2024
Health Express_12.2024 信譽優網店
Health Origin_12.2024
Health Origin_12.2024 /
Health Origin_12.2024
Health Origin_12.2024 SHOPLINE 信譽優網店
Hello Bear_12.2024
Hello Bear_12.2024 /
Hello Bear_12.2024
Hello Bear_12.2024 SHOPLINE 信譽優網店
Hong Kong Electrical Material Outlet_03.2025
Hong Kong Electrical Material Outlet_03.2025 /
i MOBILE_08.2025
i MOBILE_08.2025 /
i MOBILE_08.2025
i MOBILE_08.2025 優網店
Jebsen Wines and Spirits_12.2024
Jebsen Wines and Spirits_12.2024 /
JHCESHOP_03.2025
JHCESHOP_03.2025 /
JHCESHOP_03.2025
JHCESHOP_03.2025 信譽優網店
Josa_12.2024
Josa_12.2024 /
Josa_12.2024
Josa_12.2024 SHOPLINE 信譽優網店
KEIZA_04.2025
KEIZA_04.2025 /
KEIZA_04.2025
KEIZA_04.2025 優網店
kingsway beauty_05.2025
kingsway beauty_05.2025 /
kingsway beauty_05.2025
kingsway beauty_05.2025 信譽優網店
Kuk Fa Chi_06.2025
Kuk Fa Chi_06.2025 /
Kuk Fa Chi_06.2025
Kuk Fa Chi_06.2025 優網店
L-MODEL_12.2024
L-MODEL_12.2024 /
L-MODEL_12.2024
L-MODEL_12.2024 SHOPLINE 信譽優網店
Lemon Fashion Online_03.2025
Lemon Fashion Online_03.2025 /
LEXY_03.2025
LEXY_03.2025 /
LEXY_03.2025
LEXY_03.2025 信譽優網店
LOG-ON_04.2025
LOG-ON_04.2025 /
LOG-ON_04.2025
LOG-ON_04.2025 信譽優網店
Mannings_10.2025
Mannings_10.2025 /
Mannings_10.2025
Mannings_10.2025 信譽優網店
MarathonSports_04.2025
MarathonSports_04.2025 /
MarathonSports_04.2025
MarathonSports_04.2025 信譽優網店
MART@HERE_08.2025
MART@HERE_08.2025 /
MART@HERE_08.2025
MART@HERE_08.2025 信譽優網店
Meiriki Japan_08.2025
Meiriki Japan_08.2025 /
Meiriki Japan_08.2025
Meiriki Japan_08.2025 信譽優網店
MELALEUCA OF ASIA, LTD. CO._03.2025
MELALEUCA OF ASIA, LTD. CO._03.2025 /
Miera Online Shop_09.2025
Miera Online Shop_09.2025 /
miscrystalhk_12.2024
miscrystalhk_12.2024 /
miscrystalhk_12.2024
miscrystalhk_12.2024 SHOPLINE 信譽優網店
Mixx Collection_12.2024
Mixx Collection_12.2024 /
Mixx Collection_12.2024
Mixx Collection_12.2024 SHOPLINE 信譽優網店
Mothercare_04.2025
Mothercare_04.2025 /
Mothercare_04.2025
Mothercare_04.2025 信譽優網店
MW Beauty_03.2025
MW Beauty_03.2025 /
MW Beauty_03.2025
MW Beauty_03.2025 信譽優網店
My Little Korner_03.2025
My Little Korner_03.2025 /
My Smile_03.2025
My Smile_03.2025 /
My Smile_03.2025
My Smile_03.2025 優網店
oGreen.hk_02.2025
oGreen.hk_02.2025 /
oGreen.hk_02.2025
oGreen.hk_02.2025 信譽優網店
OLENS_04.2025
OLENS_04.2025 /
OLENS_04.2025
OLENS_04.2025 信譽優網店
Online Fashion Skincare_04.2025
Online Fashion Skincare_04.2025 /
Optical 88 Limited_05.2025
Optical 88 Limited_05.2025 /
Optical 88 Limited_05.2025
Optical 88 Limited_05.2025 信譽優網店
Oriental Watch Company Online Store_05.2025
Oriental Watch Company Online Store_05.2025 /
Ozakka_03.2025
Ozakka_03.2025 /
Ozakka_03.2025
Ozakka_03.2025 信譽優網店
Pearl Garden_06.2025
Pearl Garden_06.2025 /
PINKICON_04.2025
PINKICON_04.2025 /
PINKICON_04.2025
PINKICON_04.2025 信譽優網店
PLS Online Store_06.2025
PLS Online Store_06.2025 /
PP Parents Club_06.2025
PP Parents Club_06.2025 /
PP Parents Club_06.2025
PP Parents Club_06.2025 信譽優網店
Pricerite_10.2025
Pricerite_10.2025 /
Pricerite_10.2025
Pricerite_10.2025 信譽優網店
RNG WINE_12.2024
RNG WINE_12.2024 /
RNG WINE_12.2024
RNG WINE_12.2024 SHOPLINE 信譽優網店
Sa Sa Dot Com_04.2025
Sa Sa Dot Com_04.2025 /
Sa Sa Dot Com_04.2025
Sa Sa Dot Com_04.2025 信譽優網店
senimart_04.2025
senimart_04.2025 /
senimart_04.2025
senimart_04.2025 信譽優網店
Sincere online store_08.2025
Sincere online store_08.2025 /
SINOMAX_10.2025
SINOMAX_10.2025 /
SINOMAX_10.2025
SINOMAX_10.2025 信譽優網店
SKECHERS_10.2025
SKECHERS_10.2025 /
SKECHERS_10.2025
SKECHERS_10.2025 信譽優網店
Slash Trading_12.2024
Slash Trading_12.2024 /
Slash Trading_12.2024
Slash Trading_12.2024 SHOPLINE 信譽優網店
SmarTone Online Store_10.2025
SmarTone Online Store_10.2025 /
Star Pet_12.2024
Star Pet_12.2024 /
Star Pet_12.2024
Star Pet_12.2024 SHOPLINE 信譽優網店
StrawberryNet_03.2025
StrawberryNet_03.2025 /
StrawberryNet_03.2025
StrawberryNet_03.2025 信譽優網店
Stylevana_03.2025
Stylevana_03.2025 /
Stylevana_03.2025
Stylevana_03.2025 優網店
Swisse E-shop_12.2024
Swisse E-shop_12.2024 /
Swisse E-shop_12.2024
Swisse E-shop_12.2024 信譽優網店
TOYC_03.2025
TOYC_03.2025 /
TOYC_03.2025
TOYC_03.2025 優網店
TOYSRUS_04.2025
TOYSRUS_04.2025 /
TOYSRUS_04.2025
TOYSRUS_04.2025 信譽優網店
Tsukimi Japan_03.2025
Tsukimi Japan_03.2025 /
Usko Optical_08.2025
Usko Optical_08.2025 /
Usko Optical_08.2025
Usko Optical_08.2025 信譽優網店
VIPSTATION_03.2025
VIPSTATION_03.2025 /
VIPSTATION_03.2025
VIPSTATION_03.2025 信譽優網店
Watson's Wine_10.2025
Watson's Wine_10.2025 /
Watson's Wine_10.2025
Watson's Wine_10.2025 信譽優網店
well4shop_03.2025
well4shop_03.2025 /
well4shop_03.2025
well4shop_03.2025 優網店
Wellshoes_03.2025
Wellshoes_03.2025 /
Wellshoes_03.2025
Wellshoes_03.2025 信譽優網店
Whirlpool Hong Kong_12.2024
Whirlpool Hong Kong_12.2024 /
Whirlpool Hong Kong_12.2024
Whirlpool Hong Kong_12.2024 信譽優網店
Whisky n Malt_12.2024
Whisky n Malt_12.2024 /
Whisky n Malt_12.2024
Whisky n Malt_12.2024 SHOPLINE 信譽優網店
Wine Option_12.2024
Wine Option_12.2024 /
Wine Option_12.2024
Wine Option_12.2024 SHOPLINE 信譽優網店
Woodsfield (Japan)_03.2025
Woodsfield (Japan)_03.2025 /
Woodsfield (Japan)_03.2025
Woodsfield (Japan)_03.2025 信譽優網店
YUE HWA ONLINE SHOP_04.2025
YUE HWA ONLINE SHOP_04.2025 /
YUE HWA ONLINE SHOP_04.2025
YUE HWA ONLINE SHOP_04.2025 信譽優網店
Zeo-Sleep HK_03.2025
Zeo-Sleep HK_03.2025 /
Zeo-Sleep HK_03.2025
Zeo-Sleep HK_03.2025 信譽優網店
龍和堂_12.2024
龍和堂_12.2024 /
龍和堂_12.2024
龍和堂_12.2024 SHOPLINE 信譽優網店
Fitboxx_10.2025
Fitboxx_10.2025 /
Fitboxx_10.2025
Fitboxx_10.2025 信譽優網店
AMA Lab Beauty_10.2025
AMA Lab Beauty_10.2025 /
AMA Lab Beauty_10.2025
AMA Lab Beauty_10.2025 信譽優網店
Aria Audio Ltd_10.2025
Aria Audio Ltd_10.2025 /
Aria Audio Ltd_10.2025
Aria Audio Ltd_10.2025 信譽優網店
Mio Skin10_2025
Mio Skin10_2025 /
Mio Skin10_2025
Mio Skin10_2025 信譽優網店
HAREODY HOME_10.2025
HAREODY HOME_10.2025 /
HAREODY HOME_10.2025
HAREODY HOME_10.2025 信譽優網店
Heep Hong Society10_2025
Heep Hong Society10_2025 /
Heep Hong Society10_2025
Heep Hong Society10_2025 信譽優網店
Chow Sang Sang_10.2025
Chow Sang Sang_10.2025 /
Chow Sang Sang_10.2025
Chow Sang Sang_10.2025 信譽優網店
Love Jewellery 10_2025
Love Jewellery 10_2025 /
City Chain_10.2025
City Chain_10.2025 /
City Chain_10.2025
City Chain_10.2025 信譽優網店
Love HoneyBeeBee10_2025
Love HoneyBeeBee10_2025 /
Solvil et titus_10.2025
Solvil et titus_10.2025 /
Solvil et titus_10.2025
Solvil et titus_10.2025 信譽優網店
Lukfook_10.2025
Lukfook_10.2025 /
Lukfook_10.2025
Lukfook_10.2025 信譽優網店